Client stories

Evidence from buying floors and warehouse offices

These accounts come from category managers, merchandising directors, and store operations leads who work with our reports weekly or seasonally.

Our spring linen buy was 30% oversized on XS and XXL. The size-curve report in week six made the problem obvious — we had been looking at style-level totals only. We redirected slow sizes to outlet before markdown season and avoided a repeat order mistake on the autumn line.

Soo-yeon HanApparel buyer, Jeonju department store group

I appreciated that Min-soo visited our Gunsan flagship during the cluster audit. The footfall-versus-conversion map matched what I suspected but could not prove with spreadsheets alone. Staff repositioning was free; the report fee paid for itself in six weeks of recovered basket size.

Eun-ji BaekStore operations lead, Gunsan retail group

Two marketplace storefronts plus four stores meant four different Monday morning spreadsheets. The omnichannel dashboard consolidated everything, though I will say the first calibration cycle felt long — three weeks of back-and-forth before numbers matched. Since then, zero reconciliation arguments in our team meetings.

Jae-wook LimMerchandising director, home goods chain

The seasonal assortment report for our kitchenware category included colour performance I had never tracked separately. We dropped two underperforming finishes from the autumn buy. Simple change, but it required someone outside our team to structure the comparison.

Mi-ra JeongCategory manager, specialty retail, Iksan

Inventory visibility consulting fixed a returns quarantine gap that had inflated our online out-of-stock count for weeks. The half-day session was enough — we did not need a full retainer. Would have liked a written follow-up checklist sooner than the three days it took to arrive.

Tae-hyun SongE-commerce operations, Jeollabuk-do marketplace seller

Case: Gunsan home goods chain — cluster audit to basket recovery

Client: Four-location home goods retailer near Gunsan's commercial district.
Challenge: Footfall rose 18% after a neighbouring anchor tenant opened, but revenue grew only 4%. The store manager suspected understaffing.

Camellia Hub conducted a three-week cluster audit combining footfall counters, transaction logs, and a floor-plan zone map. Analysis showed front-third conversion at 8% versus rear-third at 31% — the store had become a pass-through rather than a destination for core categories.

Actions taken: Midpoint signage redirected traffic to a seasonal display. Staff greeting moved from the entrance to the category junction. No renovation required.

Outcome: Basket size recovered within six weeks. Rear-category sell-through returned to pre-anchor levels while overall footfall remained elevated.

Store Cluster Performance Audit details →

Case: Jeonju apparel group — omnichannel dashboard rollout

Client: Regional apparel chain with three stores and two marketplace storefronts.
Challenge: Category managers spent Monday mornings reconciling four separate spreadsheets before any buying decisions could begin.

After a five-week setup including two-week calibration, the client received weekly reports every Monday at 07:00 KST. Reports included SKU-level channel split, size curve variance, and analyst annotations on lines below 70% of weekly forecast.

Outcome: Monday meeting duration dropped from 90 minutes to 35. The buyer identified a marketplace pricing discrepancy on week four that had suppressed online sell-through for eleven days.

Omnichannel Merchandising Dashboard details →