A home goods retailer near Gunsan's commercial district saw footfall increase 18% after a neighbouring anchor tenant opened. Revenue grew only 4%. The store manager assumed staffing was the bottleneck.
Our cluster audit mapped the customer path from entrance to checkout. High-traffic zones near the new anchor drew browsers who entered for curiosity but left without visiting core categories at the rear of the floor.
Conversion by zone told the real story: front-third conversion was 8%, rear-third was 31%. The store had become a thoroughfare, not a destination for its primary categories.
Remedies did not require renovation. Signage at the midpoint redirected traffic toward a seasonal display. Staff were repositioned to greet at the category junction rather than the entrance. Basket size recovered within six weeks.
Store cluster audits work best when footfall data, transaction logs, and floor plans are combined in one view — exactly the kind of cross-source report we prepare during the three-week engagement.